by Lisa Hinton
A locavore is a person interested in local food. Naturally, as a small family farm, we love the concept. Old Westminster Winery was built on our family’s efforts to preserve our land and work together. We are deeply rooted in our community and we love to be a meaningful part of the local marketplace.
We founded our brand on a commitment to growing world class wines on our Maryland farm. Our customers love our product because it’s delicious. The fact that all of our grapes are grown within the bounds of the Old Line State is a bonus to the conscientious locavore.
Because we are solely focused on crafting wines that speak for themselves, we don’t have much of a marketing budget. We rely on word-of-mouth to spread the gospel of the new Maryland wine. But this also presents some natural challenges. We’re off the beaten path. There are no neon signs. We're on a farm tucked away along a rolling landscape.
We like it that way. This makes it adventurous for Maryland wine lovers to discover Old Westminster Winery.
Of course, this kicks against everything that traditional marketing teaches: Be front and center. Be louder than the competition. Being hard to find isn’t a good thing. Get neon signs.
We’re challenging this notion. I love that the typical person visiting our tasting room is intentional. They didn’t just follow a sign.
To us, marketing isn’t a priority. Delicious wine is our neon sign.
I also love that our brand is growing organically. There’s something about knowing that our friends, family and customers are sharing our wines and our story at the dinner table. This is what the locavore movement is all about. We focus on growing and producing great wines and providing visitors with a memorable experience. That’s it.
We simply work hard to produce wines that reflect the land and are a joy to drink.
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